Mailchimp

Mailchimp is an email marketing platform that makes creating, sending and analyzing your email campaigns attainable for non-technical users. For the advanced users, they have powerful customizations and integrations that are integral for mature email marketing.

Honestly, after having used Mailchimp for nearly a decade, we don't often look at other email marketing platforms. There are a few top dogs in the email game, and Mailchimp definitely deserves a spot on that short list. We know a few email enthusiasts whose whole world is email (looking at you Mailcharts) — but unless you have really niche needs, Mailchimp is probably a great option.

Mailchimp is a low friction way to get your email marketing up and running. For 90% of small business, Mailchimp will work great. They are a great company with a solid tool.

My two qualms with Mailchimp:

1. The tool can be a little cumbersome and have a bit of a learning curve. To be fair, they pack a lot of features into their software... but it can be easy to turned around and confused inside the tool.
2. The template engine in Mailchimp can be a little limiting. If you need emails with a unique design, it might not be possible in Mailchimp. Luckily 95% of emails aren't super unique, so you probably won't run into this issue — but set your expectations accordingly.

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