Airtable

UTM Link Builder in Airtable

Skip the rigamarole of bookmarking UTM Link builders and entering all your information on a third party site.... in this video we show how you can use to create a UTM Link Builder - right inside your base. This is great if you are storing your marketing campaigns, web articles, blogs, or other web content inside of your bases.

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Here is the formula we create in the video. Be sure to either name your fields the exact same or relink your source, campaign, and medium fields in the formula.

IF(
  OR(
    Link = BLANK(),
    {Campaign Name} = BLANK(),
    {Campaign Source} = BLANK(),
    {Campaign Medium} = BLANK()
  ),
  "Please fill in all fields",
  CONCATENATE(
    Link,
    "?utm_source=", {Campaign Source},
    "&utm_medium=", {Campaign Medium},
    "&utm_campaign=", {Campaign Name}
  )
)